– Explore Oro Valley and the Pickle-icious Jingle Jam are thrilled to share their new three-year partnership with “We Care Tucson,” aiming to bring the beloved community-driven pickleball tournament to Oro Valley starting in December 2025.
The Pickle-icious Jingle Jam has captivated the Greater Tucson area over the past two years, attracting hundreds of players across all ages and skill levels for weekends filled with competition and camaraderie. Now, with its new home in Oro Valley, the tournament promises to amplify the excitement, expand its reach, and draw in even more participants—all while maintaining its fun and inclusive atmosphere.
“Forming this partnership with Pickle-icious is a fantastic advancement in our sports tourism strategy,” shared Crystal Franke, Destination Marketing Manager for Explore Oro Valley. “We’re eager to welcome athletes and spectators from Arizona and nearby areas, crafting a tournament experience that truly highlights Oro Valley’s stunning scenery, friendly community, and vibrant dining and hospitality offerings.”
This collaboration is expected to boost tourism and economic activity in Oro Valley by attracting out-of-town participants and spectators who will dine, shop, and stay locally during the multi-day event. Among this year’s exciting new features is the Home Court Paddle Battle, a friendly competition between local pickleball facilities and clubs, offering players additional opportunities to engage.
“It truly means a lot to see the Pickle-icious Jingle Jam establishing roots in Oro Valley,” remarked Pam Greeb, Jingle Jam Chair for We Care Tucson. “We have gained tremendous momentum, and this partnership allows us to expand further. The Home Court Paddle Battle adds a new level of excitement, and we can’t wait to see how players rally around their local courts. Best of all, this is all in support of a great cause—helping We Care Tucson continue its vital work.”
The partnership between the Town of Oro Valley and Pickle-icious Jingle Jam reflects a shared passion for advancing the sport of pickleball and enhancing the visitor experience in Oro Valley. The tournament is scheduled for December 12–14, 2025, at the Oro Valley Community and Recreation Center, located at 10901 N. Oracle Rd.
Stay tuned for more information on registration and event details, which will be revealed in the coming months. To discover more about the tournament, visit: www.pickle-iciousjinglejam.com.
For more about Explore OV, check out the Town’s Explore Oro Valley web page, or download the Explore OV app today from the Apple App Store or Google Play and start planning your adventure in Oro Valley.
If you’d like to find out more about We Care Tucson, visit: www.wecaretucson.org.
Media Contacts:
Crystal Franke
Destination Marketing Manager, Explore Oro Valley
[email protected] | (520) 229-4846
MeMe Aguila
Executive Director, We Care Tucson
[email protected] | (520) 514-1588
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